Robert G. Cooper
- Auteur
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.
Boeken van Robert G. Cooper
Robert G. Cooper
Scott Edgett
Elko Kleinschmidt
Portfolio Management For New Products
This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
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Hector Chinoy
Hector Chinoy
Robert G. , Professor of Medicine (Muscle & Rheumatology), MRC/ARUK Institute of Ageing and Chronic
Robert G. Cooper
Myositis
This short handbook summarises the clinical features, epidemiology, current treatment paradigms, and ongoing trials for the idiopathic inflammatory myopathies (IMM).
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Robert Cooper
Robert G. Cooper
Product Leadership
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right.
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