Avram Joel Spolsky

* Will appeal to the same (large) audience as Joel on Software
* Contains exclusive commentary by Joel
* Lots of free publicity both... Meer

Most programmers' fear of user interface (UI) programming comes from their fear of doing UI design. They think that UI design is like graphic design—the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. Meer