Simon Anholt

'Brand New Justice, How Branding places and products can help the developing world' is een controversieel en inspirerend boek over hoe de combinatie tussen 'nation branding' en het branden van de export in de derde wereld kan leiden tot snelle ontwikkeling. Meer

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. Meer

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. Meer