Noel Capon
- Auteur
Boeken van Noel Capon
Noel Capon
Key Account Management and Planning
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process.
Meer
Noel (Columbia Business School, USA) Capon
Noel Capon
Frank (Rotterdam School of Management, Erasmus University, the Netherlands) Go
Frank Go
Frameworks for Market Strategy
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process.
Meer