Noel Capon
- Auteur
Boeken van Noel Capon
Noel Capon
Key Account Management and Planning
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process.
Meer
Frank Go
Noel Capon
Noel Capon
Frank Go
Frameworks for Market Strategy
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process.
Meer
James M. Hulbert
Noel Capon
Nigel F. Piercy
Total Integrated Marketing
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.
Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? Meer
Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? Meer