Chris Hackley
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Boeken van Chris Hackley
Chris Hackley
Marketing in Context
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced.
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Chris Hackley
But...How do you Teach Business? – A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and
Chris Hackley
Qualitative Research in Marketing and Management
This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations.
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Chris Hackley
Marketing and Social Construction
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years.
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Chris Hackley
Marketing
An unrivalled and entertaining introduction to the essentials of critical theory in marketing
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