Boeken van Alan Zimmerman
Alan Zimmerman
Nektarios Tzempelikos
Jim Blythe
Business to Business Marketing Management
€ 102,21
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.
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Peggy E Chaudhry
Alan Zimmerman
The Economics of Counterfeit Trade
€ 120,99
The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market.
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Peggy E Chaudhry
Alan Zimmerman
Protecting Your Intellectual Property Rights
€ 60,99
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis.
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Alan Zimmerman€ 102,21
Peggy E Chaudhry€ 120,99
Peggy E Chaudhry€ 60,99