Malcolm Goodman
- Auteur
Geschreven door Malcolm Goodman
Philip Kotler
Kevin Keller
Kevin Lane Keller
Mairead Brady
Malcolm Goodman
Torben Hansen
Marketing Management
€ 106,–
The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject.
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Philip Kotler€ 106,–