Torben Hansen
- Auteur
Boeken van Torben Hansen
Philip Kotler
Kevin Keller
Kevin Lane Keller
Mairead Brady
Malcolm Goodman
Torben Hansen
Marketing Management
The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject.
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Torben Hansen
Hans Stubbe Solgaard
New Perspectives on Retailing and Store Patronage Behavior
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies.
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Torben Hansen
Henrik Hass
Unconscious Intelligence in Cybernetic Psychology
This important book examines how the growing field of cybernetic psychology - the study of the creative complexity of the mind - can be applied to a range of different realms, tapping into the unconscious potential within us all.
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