Michael McGrath
Product Strategy for High Technology Companies
Gebonden Engels 2000 2e druk 9780071362467Levertijd ongeveer 11 werkdagen
Gratis verzonden
Specificaties
ISBN13:9780071362467
Taal:Engels
Bindwijze:gebonden
Uitgever:McGraw-Hill Education
Druk:2
Hoofdrubriek:Strategisch management, Strategisch management
Lezersrecensies
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Inhoudsopgave
Part I: Framework for Product Strategy.
1. Strategy Requires Vision.
2. Aligning Vision and Strategy.
3. Building the Foundation: Product Platform Strategy.
4. Defining the Offerings: Product Line Strategy.
5. Addressing Market Realities: the MPP Framework.
6. Successful Expansion Paths: The Leveraged Expansion Framework.
Part II: Competitive Strategy.
7. Achieving Sustained Differentiation Using Vectors of Differentiation.
8. Product Pricing Strategy.
9. Taking Advantage of First-to-Market and Fast-Follower Strategies.
10. Thinking Globally About Product Strategy.
11. Understanding the Opportunities and Risks of Cannibalization.
Part III: Growth Strategies.
12. Highways to Rapid Growth.
13. Growth Through Acquisitions.
14. Growth Through New Ventures.
15. Growth Through Innovation.
Part IV: The Process of Product Strategy.
16. Strategic Balance and Portfolio Management.
17. Process Elements.
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- advisering
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- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
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- ondernemen
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