Product Strategy for High Technology Companies
Gebonden Engels 2000 2e druk 9780071362467Samenvatting
Part I: Framework for Product Strategy. 1. Strategy Requires Vision. 2. Aligning Vision and Strategy. 3. Building the Foundation: Product Platform Strategy. 4. Defining the Offerings: Product Line Strategy. 5. Addressing Market Realities: the MPP Framework. 6. Successful Expansion Paths: The Leveraged Expansion Framework. Part II: Competitive Strategy. 7. Achieving Sustained Differentiation Using Vectors of Differentiation. 8. Product Pricing Strategy. 9. Taking Advantage of First-to-Market and Fast-Follower Strategies. 10. Thinking Globally About Product Strategy. 11. Understanding the Opportunities and Risks of Cannibalization. Part III: Growth Strategies. 12. Highways to Rapid Growth. 13. Growth Through Acquisitions. 14. Growth Through New Ventures. 15. Growth Through Innovation. Part IV: The Process of Product Strategy. 16. Strategic Balance and Portfolio Management. 17. Process Elements.
Specificaties
Lezersrecensies
Inhoudsopgave
Part I: Framework for Product Strategy.
1. Strategy Requires Vision.
2. Aligning Vision and Strategy.
3. Building the Foundation: Product Platform Strategy.
4. Defining the Offerings: Product Line Strategy.
5. Addressing Market Realities: the MPP Framework.
6. Successful Expansion Paths: The Leveraged Expansion Framework.
Part II: Competitive Strategy.
7. Achieving Sustained Differentiation Using Vectors of Differentiation.
8. Product Pricing Strategy.
9. Taking Advantage of First-to-Market and Fast-Follower Strategies.
10. Thinking Globally About Product Strategy.
11. Understanding the Opportunities and Risks of Cannibalization.
Part III: Growth Strategies.
12. Highways to Rapid Growth.
13. Growth Through Acquisitions.
14. Growth Through New Ventures.
15. Growth Through Innovation.
Part IV: The Process of Product Strategy.
16. Strategic Balance and Portfolio Management.
17. Process Elements.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan