Scott Robinette,
Claire Brand
Emotion Marketing: The Hallmark Way of Winning Customers for Life
Gebonden Engels 2001 9780071364140Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Part One: Why Emotion Marketing Works. Chapter 1: The Business Case for Emotion Marketing. Chapter 2: The Value Star - A Model for Emotion Marketing. Part Two: What Emotion Marketing Is All About. Chapter 3: Emotional E: Equity. Chapter 4: Emotional E: Experience. Chapter 5: Emotional E: Energy. Chapter 6: Product and Money - The Rational Side of the Value Star. Part Three: How to Put Emotion Marketing to Work. Chapter 7: Building Customer Relationships That Last. Chapter 8: Emotion in Marketing Communications. Chapter 9: Emotion Marketing on Internet. Chapter 10: The Other E - Employees. Chapter 11: Emotion Marketing - An Action Plan.
Specificaties
ISBN13:9780071364140
Taal:Engels
Bindwijze:Gebonden
Uitgever:McGraw-Hill Education
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Part One: Why Emotion Marketing Works. Chapter 1: The Business Case for Emotion Marketing. Chapter 2: The Value Star - A Model for Emotion Marketing. Part Two: What Emotion Marketing Is All About. Chapter 3: Emotional E: Equity. Chapter 4: Emotional E: Experience. Chapter 5: Emotional E: Energy. Chapter 6: Product and Money - The Rational Side of the Value Star. Part Three: How to Put Emotion Marketing to Work. Chapter 7: Building Customer Relationships That Last. Chapter 8: Emotion in Marketing Communications. Chapter 9: Emotion Marketing on Internet. Chapter 10: The Other E - Employees. Chapter 11: Emotion Marketing - An Action Plan.
Chapter 2: The Value Star - A Model for Emotion Marketing. Part Two: What Emotion Marketing Is All About. Chapter 3: Emotional E: Equity. Chapter 4: Emotional E: Experience. Chapter 5: Emotional E: Energy. Chapter 6: Product and Money - The Rational Side of the Value Star. Part Three: How to Put Emotion Marketing to Work. Chapter 7: Building Customer Relationships That Last. Chapter 8: Emotion in Marketing Communications. Chapter 9: Emotion Marketing on Internet. Chapter 10: The Other E - Employees. Chapter 11: Emotion Marketing - An Action Plan.
Chapter 3: Emotional E: Equity. Chapter 4: Emotional E: Experience. Chapter 5: Emotional E: Energy. Chapter 6: Product and Money - The Rational Side of the Value Star. Part Three: How to Put Emotion Marketing to Work. Chapter 7: Building Customer Relationships That Last. Chapter 8: Emotion in Marketing Communications. Chapter 9: Emotion Marketing on Internet. Chapter 10: The Other E - Employees. Chapter 11: Emotion Marketing - An Action Plan.
Chapter 5: Emotional E: Energy. Chapter 6: Product and Money - The Rational Side of the Value Star. Part Three: How to Put Emotion Marketing to Work. Chapter 7: Building Customer Relationships That Last. Chapter 8: Emotion in Marketing Communications. Chapter 9: Emotion Marketing on Internet. Chapter 10: The Other E - Employees. Chapter 11: Emotion Marketing - An Action Plan.
Part Three: How to Put Emotion Marketing to Work. Chapter 7: Building Customer Relationships That Last. Chapter 8: Emotion in Marketing Communications. Chapter 9: Emotion Marketing on Internet. Chapter 10: The Other E - Employees. Chapter 11: Emotion Marketing - An Action Plan.
Chapter 8: Emotion in Marketing Communications. Chapter 9: Emotion Marketing on Internet. Chapter 10: The Other E - Employees. Chapter 11: Emotion Marketing - An Action Plan.
Chapter 10: The Other E - Employees. Chapter 11: Emotion Marketing - An Action Plan.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan