Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
Gebonden Engels 2015 9780071806305Samenvatting
A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.
Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries.
The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”
Specificaties
Lezersrecensies
Inhoudsopgave
Mercedes-Benz USA xi
Acknowledgments xv
1: Introduction 1
2: Building the Map 19
3: From Promises to Committed Action 41
4: Examining and Refining Every Touchpoint 61
5: Measuring Customer Experience: The Voice of the Customer as a Tool for Change 79
6: Alignment, Accountability, and Tools for the Front Line 99
7: Delight Is a People Business 117
8: Fully Committed to Growth and Development 139
9: Driving Process and Technological Change 157
10: Integrating Processes into Enterprisewide Solutions 179
11: Success Achieved 203
12: How Good Can Good Be? 225
Conclusion: Driving Your Road to Consumer Delight 245
Glossary 255
Bibliography 265
Index 276
Rubrieken
- advisering
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- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
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- personeelsmanagement
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- psychologie
- reclame en verkoop
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- werk en loopbaan