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Instagram Power

Build Your Brand and Reach More Customers With the Power of Pictures

Paperback Engels 2013 9780071827003
Niet leverbaar.

Samenvatting

If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.

Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy.

Learn how to:
- CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS
- IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS
- DEVELOP A MARKETING PLAN TAILORED FOR THE SITE
- LAUNCH A NEW PRODUCT
- CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM
- TRACK AND MEASURE YOUR EFFORTS

Specificaties

ISBN13:9780071827003
Taal:Engels
Bindwijze:paperback
Aantal pagina's:232
Uitgever:McGraw-Hill
Verschijningsdatum:8-10-2013

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nieuws
Instagram is Twitter voorbij (maar niet qua boeken)
Ger Post 23 december 2014 Dankzij de positieve vibe op het medium mag Instagram Twitter dan wel voorbij zijn wat aantal actieve gebruikers betreft, er zijn nog maar weinig boeken over het sociale medium verschenen. De tussenstand Twitter – Instagram: 9-1.

Inhoudsopgave

Acknowledgments
Introduction

Part 1: The Mobile Migration
1. The Mobile Native
2. Get Clicking on Instagram
3. Hashtags: Organizing a Chaotic World

Part 2: Marketing on Instagram
4. An Instagram Marketing Plan
5. The Social Network Hiding Inside Instagram
6. Catalysts for Growth
7. A Copywriter Walks into the App Store

Part 3: Bonding and Branding on Instagram
8. Instant Buying Decisions on Instagram
9. Instagram for Nonprofits and Service Providers
10. Branding on Instagram

Part 4: Selling on Instagram
11. Display Ads on Instagram
12. Using the Power of Free
13. Multistep Campaigns

Part 5: Integrating Instagram into Your Online Marketing
14. Integrating Instagram with Your Website
15. Instagram as Part of Your Social Strategy
16. Local Marketing with Instagram

Part 6: Tools for Leveraging Your Instagram Experience
17. Complementary Apps and Websites
18. Analyzing Your Instagram Work

Index

Managementboek Top 100

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        Instagram Power