Multisensory Flavor Perception
From Fundamental Neuroscience Through to the Marketplace
Gebonden Engels 2016 9780081003503Samenvatting
Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink.
The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience.
Specificaties
Lezersrecensies
Inhoudsopgave
Part I: Crossmodal effects on flavor perception
2. Taste-aroma-trigeminal-texture interactions
3. Attention and flavor binding
4. Synthetic nature of flavor
5. Oral referral
6. Oral-somatosensory texture
7. Color and flavor perception
8. Sound and flavor perception
9. Liking and the effect on flavor perception
Part II: Neuroscience of flavor perception
10. Flavor memory
11. Individual differences in multisensory flavor perception
12. Neuroscience of flavor
13. Neuroscience of reward/hedonics
14. Taste genetics on flavor perception
15. Relationship between flavor and internal sensations
Part III: Practical uses of multisensory flavor perception
16. Plateware, cutlery, and glassware
17. Branding flavor: Blind vs. sighted tasting
18. Marketing of multisensory flavor products
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan