Childhood Under Siege
How Big Business Ruthlessly Targets Children
Paperback EN 2012 9780099527053Samenvatting
There is now an estimated 1 trillion dollars of buying power in the hands of children.
Tens of millions of children world-wide are prescribed psychotropic drugs today, compared to close to none in 1980.
Food and drink industries spend billions each year marketing junk food to children.
This is the story of how big businesses are transforming our children into obsessive and narcissistic mini-consumers, media addicts and pharmaceutical industry guinea pigs. In this insightful and chilling exploration, Joel Bakan throws a brilliant light on the ruthless manipulation of children and on our failure to protect them.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
