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Letting Go of the Words

Writing Web Content that Woks

Paperback Engels 2012 9780123859303
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Samenvatting

The good news is you can write well. The great news is that Ginny Redish can show you how to do that for your web sites, social media, and mobile apps!

Learn how to create useful and usable content as conversation for the web from the master- Ginny Redish. Ginny has taught and mentored thousand of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.

With this new edition,you'll find strategy, processes, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. This invaluable resource includes all of the information from the first edition, plus updates and new examples throughout. You'll also find information on content strategy, search engine optimization (SEO), and how to make your web site more accessible.

- Strategy process, and tactics for creating and revising content for web sites and mobile apps.
- Clearly explained, very practical guidelines with numerous full-color illustrations.
- Examples from many types of sites and apps: e-commerce, nonprofit, government, and individual authors.

Specificaties

ISBN13:9780123859303
Taal:Engels
Bindwijze:paperback
Aantal pagina's:333
Druk:2
Verschijningsdatum:15-11-2012
Hoofdrubriek:IT-management / ICT

Lezersrecensies

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Over Janice (Ginny) Redish

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users' needs in the ways in which they work. Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites. Ginny's earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-author of two classic books on usability: ' A Practical Guide to Usability Testing (with Joseph Dumas)' User and Task Analysis for Interface Design (with JoAnn Hackos) She is also the author of the section on writing on www.usability.gov. Ginny's work and leadership in the usability and plain language communities have earned her numerous awards, including the Rigo Award from the ACM Special Interest Group on the Design of Communication and the Alfred N. Goldsmith Award from the IEEE Professional Communication Society. Ginny is a Fellow of the Society for Technical Communication and a past member of the Board of Directors of both the Society for Technical Communication and the Usability Professionals' Association.

Andere boeken door Janice (Ginny) Redish

Inhoudsopgave

Foreword
Acknowledgments
Introducing: Letting Go to the Words

1. Content! Content! Content!
2. Planning: Purposes,Personas, Conversations
-Interlude 1: Content Strategy
3. Designing for Easy Use
4. Starting Well: Home Pages
5. Getting There: Pathway Pages
6. Breaking up and Organizing Content
7. Focusing on Conversations and Key Messages
-Interlude 2: Finding Marketing Moments
8. Announcing Your Topic With a Clear Headline
9. Including Useful Headings
-Interlude 3: The New Life of Press Releases
10. Tuning Up Your Sentences
11. Using Lists and Tables
-Interlude 4: Legal Information Can Be Clear
12. Writing Meaningful Links
13. Using Illustrations Effectively
14. Getting from Draft to Final
-Interlude 5: Creating an Organic Style Guide
15. Test! Test! Test!

Bibliography
Subject Index
Index of Web sites Shown as Examples
About Ginny Redish

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