Thomas N. Duening,
Robert A. Hisrich,
Michael A. Lechter
Technology Entrepreneurship
Taking Innovation to the Marketplace
Paperback Engels 2014 2e druk 9780124201750Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.
Specificaties
ISBN13:9780124201750
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:394
Uitgever:Elsevier Science
Druk:2
Hoofdrubriek:Strategisch management, Algemeen management, Strategisch management
Lezersrecensies
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Inhoudsopgave
Technology Entrepreneurship Today: Trends, Opportunities, Challenges; Five Pillars of Technology Entrepreneurship; Technology Venture Idea Generation; Markets and Product/Service Development; Protecting Your Intellectual Property; Legal Structure and Equity Distribution; Developing and Implementing the Technology Business Plan; Capital and Capital Sources; Launching the Venture; Marketing and Selling Your Products; Contracts; Venture Management and Leadership; Valuing & Exiting Your Venture
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan