The Era of Chinese Multinationals
Competing for Global Dominance
Paperback Engels 2019 9780128168578Samenvatting
Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies.
Specificaties
Lezersrecensies
Inhoudsopgave
PART II: Strategic Advantages and Challenges for Chinese Firms6. State Grid: Powering China and the World 7. China, an Innovation Hub 8. Chinese Multinational Companies Move Beyond Price Competition 9. Tencent: An Innovative Tech Giant10. The Growth of Hainan Airlines (HNA): Navigating an Uncertain World
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