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Measuring the User Experience

Collecting, Analyzing, and Presenting UX Metrics

Paperback Engels 2022 9780128180808
€ 58,59
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Samenvatting

*Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024* Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.

Specificaties

ISBN13:9780128180808
Taal:Engels
Bindwijze:paperback
Verschijningsdatum:17-3-2022

Lezersrecensies

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Inhoudsopgave

1. Introduction to UX
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issue-Based Metrics
7. Eye Tracking (new)
8. Measuring Emotion (new)
9. Combined and Comparative Metrics
10. Special Topics
11. Case Studies
12. Ten Keys to Success

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        Measuring the User Experience