Technology Entrepreneurship
Taking Innovation to the Marketplace
Paperback Engels 2020 3e druk 9780128222034Samenvatting
Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow’s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject.
Specificaties
Lezersrecensies
Inhoudsopgave
- Technology entrepreneurs in the global economy
- Becoming an entrepreneur
- Creating your venture
- Understanding your market
- Developing your products
- Protecting your intellectual property
- Legal structure and equity distribution
- Financing the venture
- Acquiring capital resources
- Launching your venture
- Marketing your venture
- Contracts
- Managing the venture: strategy and operations
- Venture leadership
- Valuing and exiting your venture
- Your entrepreneurial career
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan