Excellence in Business

Preface xvii

Part One Conducting Business in the Global Economy

1 In Pursuit of Prosperity: The Fundamentals of Business and Economics 24

 

2 Business Done Right: Ethics and Social Responsibility 60

 

3 Wild World: Competing in the Global Economy 96

 

4 Business at the Speed of Light: Information Technology and E-Commerce 130

 

Part Two Starting and Organizing a Business

 

5 Building the Foundation: Forms of Business Ownership 168

 

6 Putting Yourself in Charge: Entrepreneurs and Small Business Owners 196

 

Part Three Managing a Business

 

7 From Planning to Inspiration: The Functions of Management 228

 

8 We’re All in This Together: Organization and Teamwork 262

 

9 Creating Value: Producing Quality Goods and Services 292

 

Part Four Managing Employees

 

10 Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations 330

 

11 Taking Care of Employees: Managing Human Resources 364

 

Part Five Developing Marketing Strategies to Satisfy Customers

 

12 Connecting with Customers: The Art and Science of Marketing 404

 

13 Defining the Exchange: Product and Pricing Strategies 436

 

14 Delivering Value: Distribution Strategies 466

 

15 Spreading the Message: Promotional Strategies 494

 

Part Six Managing Accounting and Financial Resources

 

16 Getting to the Bottom Line: Basic Accounting Concepts 526

 

17 Keeping the Engine Running: Financial Management and Banking 558

 

18 Investing in the Future: Securities and Investment Strategies 586

 

 

APPENDIXA A-1

APPENDIX B B-1

APPENDIX C C-1

APPENDIXD D-1

REFERENCES R-1

INDEX XXX

B R I E F C O N T E N T S

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