,

The Economics of Managerial Decisions

Gebonden Engels 2018 1e druk 9780133548235
€ 342,27
Levertijd ± 9 werkdagen
Gratis verzonden

Samenvatting

For courses in managerial economics.

Teaching students managerial economics through real examples, real businesses, with real-life situations

The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly -- helping students see how theory is applied in different contexts. Students learn these skills and then master them using Auto-Graded Excel Projects and Decision-Making Mini-Sims within the accompanying MyLab™, to ensure they not only understand, but can also apply, the economics of making a managerial decision. 

Also available with MyLab Economics 

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 

Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Economics search for:

0134640985 / 9780134640983 Economics of Managerial Decisions Plus MyLab Economics with Pearson eText, The -- Access Card Package, 1/e 

Package consists of: 0133548236 / 9780133548235 Economics of Managerial Decisions, The
0134184696 / 9780134184692 MyLab Economics with Pearson eText -- Standalone Access Card -- for The Economics of Managerial Decisions

Specificaties

ISBN13:9780133548235
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:816
Druk:1

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

PART I: ECONOMIC FOUNDATIONS

  1. Managerial Economics and Decision Making
  2. Demand and Supply
  3. Measuring and Using Demand

PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS

  1. Production and Costs
  2. Perfect Competition
  3. Monopoly and Monopolistic Competition
  4. Cartels and Oligopoly
  5. Game Theory and Oligopoly
  6. A Manager’s Guide to Antitrust Policy

PART III: MANAGERIAL DECISIONS

  1. Advanced Pricing Decisions
  2. Decisions About Vertical Integration and Distribution
  3. Decisions About Production, Products, and Location
  4. Marketing Decisions: Advertising and Promotion
  5. Business Decisions Under Uncertainty
  6. Managerial Decisions About Information
  7. Using Present Value to Make Multi-Period Managerial Decisions


The following content is posted on www.pearsonhighered.com:
  • WEB APPENDIX: The Business Plan
  • WEB CHAPTER: Franchising Decisions

Managementboek Top 100

€ 342,27
Levertijd ongeveer 9 werkdagen
Gratis verzonden

Rubrieken

Producten

    Auteurs

      Trefwoorden

        Artikelen

          The Economics of Managerial Decisions