Basic Marketing Research with Excel
Paperback Engels 2011 3e druk 9780135078228Samenvatting
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
Specificaties
Lezersrecensies
Inhoudsopgave
Brief Contents
- An Introduction to Marketing Research
- The Marketing Research Industry
- The Marketing Research Process Including the Problem and Research Objectives
- Research Design Alternatives and Qualitative Research
- Information Types and Sources: Secondary Data and Standardized Information
- Data Collection Methods
- Measurement Scales
- Designing Data Collection Forms
- Determining Sample Size and the Sample Plan
- Data Issues and Inputting Data into XL Data Analyst
- Summarizing your Data
- Generalizing your Findings
- Finding Differences
- Determining Relationships
- Preparing and Presenting Your Research Report
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan