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Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Paperback Engels 2016 9780190235123
Verwachte levertijd ongeveer 10 werkdagen

Samenvatting

The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.

Specificaties

ISBN13:9780190235123
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:392
Uitgever:
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        Consumers, Corporations, and Public Health