Karen Sutherland,
Karen Sutherland,
Umi Khattab,
Saira Ali,
Saira Ali,
Umi Khattab
e.a.
Public Relations and Strategic Communication
Paperback Engels 2019 9780190304607Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Public Relations and Strategic Communication provides a comprehensive introduction into public relations and the building blocks of strategic communication that support its practice. It questions conventional methods and approaches public relations as a media-centered, people-focused, transcultural, and transnational effort, integrating traditional and social media throughout.
This text explores the theories of public relations and asks students to apply them to real and contemporary scenarios so they can experience how the theories will function in real life. These practical elements will prompt students to take a proactive approach to their studies, providing a real understanding of what it is like to work in the industry.
Specificaties
ISBN13:9780190304607
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:416
Uitgever:OUP Australia & New Zealand
Hoofdrubriek:Naslagwerken, Communicatie en media
Thema:
1MBF Australië
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan