Walter (Professor of Marketing, Professor of Marketing, University of Lethbridge) Wymer
Meer over de auteurs
Walter (Professor of Marketing, Professor of Marketing, University of Lethbridge) Wymer,
,
Walter Wymer,
Stacy Landreth (Associate Professor, Associate Professor, Texas Christian University) Grau
e.a.
Connected Causes
Online Marketing Strategies for Nonprofit Organizations
Paperback Engels 2011 9780190616267Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.
Specificaties
ISBN13:9780190616267
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:236
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan