Maxim (Jack D. Sparks Whirlpool Corporation Research Professor of Business Administration and Professor of Management and Organizations Sytch
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Maxim (Jack D. Sparks Whirlpool Corporation Research Professor of Business Administration and Professor of Management and Organizations Sytch,
Maxim Sytch,
Maxim Sytch
The Influence Economy
Decoding Supplier-Induced Demand
Gebonden Engels 2025 9780197665152Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
In The Influence Economy, Maxim Sytch explores the external influences that nudge buyers toward questionable decisions and consumption, revealing how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Sytch finds that such supplier-induced demand can take many forms, from superfluous reorganizations and frivolous lawsuits to ill-conceived acquisitions, which lead to wasted resources, demotivated workforces, and operational setbacks. Based on empirical analyses and interviews, Sytch identifies the conditions under which supplier-induced demand is likely to occur and offers insights into mitigating its effects in today's economy.
Specificaties
ISBN13:9780197665152
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:320
Uitgever:OUP USA
Hoofdrubriek:Naslagwerken, Algemeen management, Marketing, Organisatiekunde, Strategisch management
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan