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Foundations of Corporate Success

Paperback Engels 1995 9780198289883
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This book addresses the most basic business challenge - what makes a successful company? How did BMW recover from the edge of bankruptcy to become one of Europe's strongest companies? What lies behind the continuing success of companies like Sainsbury's, Marks and Spencer, and Reuters? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Drawing on his own business experience and on concepts in economics, legal theory, and sociology, John Kay argues that the answer lies in the distinctive capabilities of the organization.Hailed by critics when first published, this was the only business book by a British author chosen by the Financial Times in its Books of the Year List. Lucid, innovative, and authoritative, this book makes a major contribution to our understanding of business strategy. Three good reasons why you should read John Kay * Answers today's vital questions about success and failure in industry *Gives a lucid and innovative analysis of the source of `competitive advantage' * Examines how the business strategies of the world's leading companies affect their financial performance


Aantal pagina's:432
Hoofdrubriek:Algemeen management


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        Foundations of Corporate Success