Barker,
John Barker
Agricultural Marketing
Paperback Engels 1990 2e druk 9780198594925Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This volume presents the changes which have taken place in agricultural marketing--particularly the market support arrangements offered through the Common Agricultural Policy--since the publication of the first edition in 1981. Describing the place of marketing in British agriculture as 1992 approaches, this book provides an updated discussion of EEC support for agricultural markets, marketing channels used by farmers acting in unison, and the marketing of agricultural inputs. It also presents new material covering the background and current role of Food from Britain.
Specificaties
ISBN13:9780198594925
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:262
Uitgever:OUP OXFORD
Druk:2
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Inhoudsopgave
Introduction; PART I: THE BACKGROUND TO AGRICULTURAL MARKETING: An introduction to marketing; Applicability of marketing principles to farmers; Applicability of marketing techniques to farmers; Government support of agricultural markets in the UK; EEC support of agricultural markets; PART II: AGRICULTURAL MARKETING IN PRACTICE: Channels used by farmers marketing individually; Marketing channels used by farmers acting in unison; Possibilities for direct marketing by the farmer; The marketing of agricultural inputs; Index.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan