The Evolution of New Markets
Gebonden Engels 2003 9780199248896Samenvatting
A popular account of the early evolution of markets. The book features a large number of cases - including the development of the Internet, the early evolution of the car market, semi-conductors, television, mobile phones and personal computers, and the failure of genetically modified food and quadrophonic sounds. These cases are woven into a general narrative which highlights the unusual features of how very young markets evolve, and provides a straightforward and non-technical explanation of why things typically happen this way.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
