Marketing Health
Smoking and the Discourse of Public Health in Britain, 1945-2000
Gebonden Engels 2007 9780199260300Samenvatting
Should politicians tell the public how to behave? Is it best for public health people to work with, or against, industrial interests? These are debates which still echo today. This book examines the way in which public health policy has changed and developed since the Second World War. It explains how public health began to focus on 'lifestyle' diseases, and looks at the debates which took place along the way, using smoking as a model.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
