Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster) Fletcher
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Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster) Fletcher,
Winston Fletcher
Advertising
A Very Short Introduction
Paperback Engels 2010 9780199568925Levertijd ± 11 werkdagen
Samenvatting
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Specificaties
ISBN13:9780199568925
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:160
Uitgever:OUP OXFORD
Hoofdrubriek:Kunst en cultuur, Algemeen management, Juridisch, Marketing, Reclame en verkoop
Serie:Very Short Introductions
Thema:
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan