E. Badía
Zara and her Sisters
The Story of the World’s Largest Clothing Retailer
Gebonden Engels 2009 9780230229914Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.
Specificaties
ISBN13:9780230229914
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Economie, Algemeen management, Economie
Lezersrecensies
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Inhoudsopgave
Prologue Introduction A Place Called Arteixo... An Entrepreneur Called Ortega... And Some Ideas Gestating A Family From a Garage in Search of Gaps in the Sector The Concept Takes Shape: Manufacture Becomes Industrial Market and Customer the Start and Finish of Everything The First Attempt to Open a Shop Doesn't Take... but the success of Zara Can be Seen Logistics: The Challenge of Marrying Production and Distribution Thinking Big: Galicia is too Small... And Spain, too Concepts Aimed at Reaching Everybody: Adding Chains On the Road to the Stock Exchange The Market Price Isla for Castellano. The Light and Shade of a Scare in the Form of a Crisis A Model for Management Amancio, Inditex and the Future ... With the Family? Epilogue Appendix Notes
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan