S. Bridgewater
Football Brands
Gebonden Engels 2010 9780230232532Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Specificaties
ISBN13:9780230232532
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
List of figures and tables Acknowledgments Introduction: Why view football clubs and organizations as brands? What is a football brand? Brand relationships in football Understanding the football 'brandscape' Football brand experiences Globalization of football brands Managing football brands through different stages of the lifecycle References Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
