Consumption and the Transformation of Everyday Life

A View from South India

Gebonden Engels 2008 9780230542549
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Harold Wilhite makes an important new contribution to the interpretation of changing consumption in India, using an ethnographic approach to interrogate the rapid growth in the consumption of household durables, beauty and cleanliness products, exploring how the engagement of local practices with the globalizing economy result in change.

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Introduction Global Interchange and Modernising Reforms Women in a Bind: the Crucible of Marriage and Dowry The Modern Housewife Exercising the Extended Family Work Migration Material, Discursive and Performative Contributions to Consumption Frictionless Political and Religious Ideologies Television: 'Everyone is Watching' Conclusion

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          Consumption and the Transformation of Everyday Life