Ivan Cury
TV Commercials: How to Make Them
or, How Big is the Boat?
Paperback Engels 2004 9780240805924Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Specificaties
ISBN13:9780240805924
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:246
Uitgever:Taylor & Francis Ltd
Thema:
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction; History of Advertising from the Creative Perspective; Client/Agency Relationship; Putting the Material Together; Kinds of Clients and Commercials; Working on Different Budgets; Types of Production Media; The Client; Picking an Agency; The Agency; Who's Who; Shooting on Film; Video Shoot; Animation; Edits; Tests; Internships; Web Sites; Associations
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan