Peter Pringle,
Michael F Starr
Electronic Media Management, Revised
Paperback Engels 2006 5e druk 9780240808727Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Specificaties
ISBN13:9780240808727
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:432
Uitgever:Taylor & Francis
Druk:5
Hoofdrubriek:Economie, Algemeen management, Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan