The GANNI Playbook

'It’s Ganni’s journey from cult Scandi favourite to a leader in the sustainability space'
Emily Chan, Vogue

This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.

In The GANNI Playbook, Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom, while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.

'GANNI offers a blueprint for how to embed sustainability from within'
Rachel Cernansky, Vogue Business

'What's the secret to sustainable success? There is no secret. GANNI is willing to share. In fact, it’s doing exactly that'
Rose Dodd, Sleek