Marketing for Entrepreneurs
Paperback Engels 2009 9780273720911Samenvatting
If you have a great service or business but nobody knows about it, it won’t exist for long.
There are all sorts of exciting ways to reach your customer, to really stand out in today’s crowded marketplace. Marketing for Entrepreneurs shows you how to:
· Create a powerful selling proposition
· Use branding to define the identity of your business
· Find and connect with your customers
· Make the most of new and traditional media
· Build an extensive marketing toolkit
· Create a master marketing plan in just 60 minutes
For Entrepreneurs
Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.
· No jargon, no theory – just practical advice you can implement today
· Written by expert entrepreneurs for entrepreneurs
· Full online support – templates, blogs, videos and much more
· Tips, tricks and examples to keep you way ahead of the competition
Specificaties
Lezersrecensies
Inhoudsopgave
...for Entrepreneurs
About the author
Introduction
PART ONE: YOUR MARKETING MINDSET
1: Are you ready for the marketing challenge?
2: Do you have a powerful marketing mindset?
3: Why should they pick you?
4: Who are your customers and where can you find them?
5: You know you’re good – how will they?
PART TWO: YOUR MARKETING TOOLBOX
6: How to tell your story so they’ll buy
7: New media, new opportunities (if you know how)
8: Old media: opportunities for contrarians
9: You’re wasting half your marketing money. But which half?
10: Networking made easy (or at least easier)
11: The power of outsourcing
PART THREE: PUTTING IT ALL TOGETHER
12: Create your one-year marketing plan in 60 minutes
13: Now just do it!
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
