Sara Carter,
Dylan Jones-Evans
Enterprise and Small Business
Principles, Practice and Policy
Paperback Engels 2012 3e druk 9780273726104Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.
This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.
Specificaties
ISBN13:9780273726104
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:568
Uitgever:Pearson Education
Druk:3
Hoofdrubriek:Algemeen management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
- 1. Introduction
- Part 1: ENTREPRENEURSHIP
- 2. The Evolution of Entrepreneurship Theory
- 3. Entrepreneurship and Economic Development
- 4. Government and Small Business
- 5. The Real World of the Entrepreneur
- Part 2: THE ENTREPRENEURIAL PROCESS
- 6. The Entrepreneurial Process
- 7. Entrepreneurial Opportunities
- 8. Effectuation and Entrepreneurship
- 9. The Psychology of the Entrepreneur
- 10. Entrepreneurial Failure
- Part 3: TYPES OF ENTREPRENEURSHIP
- 11. Ethnicity and Entrepreneurship
- 12. Gender and Entrepreneurship
- 13. Family Business
- 14. Habitual Entrepreneurs
- 15. Technology Entrepreneurship
- 16. Social Entrepreneurship
- 17. Community Entrepreneurship
- Part 4: ENTREPRENEURIAL MANAGEMENT
- 18. Entrepreneurial Marketing
- 19. Entrepreneurial Networks and the Small Business
- 20. Finance and the Small Business
- 21. Strategy and the Small Firm
- 22. Growth and Development in the Small Firm
- 23. Internationalization and Entrepreneurial Businesses
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan