Stuart Roper,
Chris Fill
Corporate Reputation, Brand and Communication
Paperback Engels 2012 1e druk 9780273727590Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.
In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.
Specificaties
ISBN13:9780273727590
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:360
Uitgever:Pearson Education
Druk:1
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Inhoudsopgave
- 1 The Rise of Corporate Reputation
- 2 The Scope of Corporate Reputation
- 3 The Significance of Corporate Culture
- 4 Measuring Corporate Reputation
- 5 The Branding-Reputation Dilemma
- 6 The Rise of Corporate Brands
- 7 Measuring Corporate Brands
- 8 The Future for Brands
- 9 The Dimensions of Corporate Communication
- 10 Contexts for Corporate Communication
- 11 Symbols, Tools and the Media
- 12 Methods of Corporate Communication
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan