Leon G. Schiffman,
Leslie Kanuk,
Leslie L. Kanuk,
Havard Hansen
e.a.
Consumer Behaviour A European Outlook
A European Outlook
Paperback Engels 2011 2e druk 9780273736950Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.
The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.
Specificaties
ISBN13:9780273736950
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:480
Uitgever:Pearson Education
Druk:2
Hoofdrubriek:Reclame en verkoop, Marketing, Reclame en verkoop
Thema:
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Preface
Part One: Introduction
1) An introduction to the study of Consumer Behavior
2) Consumer Research
3) Market Segmentation
Part Two: The Consumer as an Individual
4) Consumer Decision Making
5) Consumer Motivation
6) Personality and Consumer Behavior
7) Consumer Perception
8) Consumer Learning
9) Consumer Attitude Formation and Change
10) Communication and Consumer Behavior
Part Three: Consumers in Their Social and Cultural Settings
11) Reference Groups and Family Influences
12) Social Class and Consumer Behavior
13) The Influence of Culture and Subculture on Consumer Behavior
14) Cross-Cultural Consumer Behaviour: An International Perspective
Part Four: More on the Consumer's Decision-Making Process
15) Consumer Influence and the Diffusion of Innovations
16) Consumer Decision Making - Again
Part One: Introduction
1) An introduction to the study of Consumer Behavior
2) Consumer Research
3) Market Segmentation
Part Two: The Consumer as an Individual
4) Consumer Decision Making
5) Consumer Motivation
6) Personality and Consumer Behavior
7) Consumer Perception
8) Consumer Learning
9) Consumer Attitude Formation and Change
10) Communication and Consumer Behavior
Part Three: Consumers in Their Social and Cultural Settings
11) Reference Groups and Family Influences
12) Social Class and Consumer Behavior
13) The Influence of Culture and Subculture on Consumer Behavior
14) Cross-Cultural Consumer Behaviour: An International Perspective
Part Four: More on the Consumer's Decision-Making Process
15) Consumer Influence and the Diffusion of Innovations
16) Consumer Decision Making - Again
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan