Cutlip and Center's Effective Public Relations

<ul> <li>PART I &nbsp; CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS </li> <li>Chapter &nbsp; 1 &nbsp; Introduction to Contemporary Public Relations </li> <li>Chapter &nbsp; 2 &nbsp; Practitioners of Public Relations &nbsp; </li> <li>Chapter &nbsp; 3 &nbsp; Organizational Settings &nbsp;&nbsp; </li> <li>Chapter &nbsp; 4 &nbsp; Historical Origins and Evolution &nbsp;&nbsp; </li> <li>PART II &nbsp; FOUNDATIONS </li> <li>Chapter &nbsp; 5 &nbsp; Professionalism and Ethics &nbsp; </li> <li>Chapter &nbsp; 6 &nbsp; Legal Considerations </li> <li>Chapter &nbsp; 7 &nbsp; Theory: Adjustment and Adaptation </li> <li>Chapter &nbsp; 8 &nbsp; Theory: Communication and Public Opinion </li> <li>Chapter &nbsp; 9 &nbsp; Internal Relations and Employee Communication </li> <li>Chapter 10 External Media and Media Relations </li> <li>PART III &nbsp; MANAGEMENT PROCESS </li> <li>Chapter 11 Step One: Defining Public Relations Problems </li> <li>Chapter 12 &nbsp; Step Two: Planning and Programming </li> <li>Chapter 13 Step Three: Taking Action and Communicating </li> <li>Chapter 14 Step Four: Evaluating the Program </li> <li>PART IV &nbsp; THE PRACTICE </li> <li>Chapter 15 Business and Industry &nbsp; </li> <li>Chapter 16 Government and Politics </li> <li>Chapter 17 Military Public Affairs </li> <li>Chapter 18 Nonprofits and NGOs &nbsp;&nbsp; </li> <li>Chapter 19 Health Care &nbsp; </li> <li>Chapter 20 Education &nbsp;&nbsp; </li> <li>Chapter 21 Associations and Unions </li> </ul> <p>&nbsp;</p>