Robert Ashton
How to Start Your Own Business for Entrepreneurs
How to Start Your Own Business for Entrepreneurs
Paperback Engels 2012 2e druk 9780273772170Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.
Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.
Specificaties
ISBN13:9780273772170
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:336
Uitgever:Pearson Education
Druk:2
Hoofdrubriek:Algemeen management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
About the author
Introduction to the second edition
Introduction to the first edition
How to use this book
Part One: Before You Start
1. See your future as an entrepreneur – crystal clear
2. How to find your biggest business opportunity
3. How to be really sure your business idea will fly
4. Business type – what’s possible
5. Business structure - building in room to grow
6. Finding the perfect place – business premises
7. Starting up or taking over an existing enterprise
Part Two: Planning To Succeed
8. How to write a convincing plan
9. Where to find the money you need
10. Advisers and mentors and why they’re important
11. Timing is everything – how to decide when to start
Part Three: Finding Customers
12. Where to look for the best customers
13. How to develop the right brand and image
14. Marketing in a nutshell &nbs
Introduction to the second edition
Introduction to the first edition
How to use this book
Part One: Before You Start
1. See your future as an entrepreneur – crystal clear
2. How to find your biggest business opportunity
3. How to be really sure your business idea will fly
4. Business type – what’s possible
5. Business structure - building in room to grow
6. Finding the perfect place – business premises
7. Starting up or taking over an existing enterprise
Part Two: Planning To Succeed
8. How to write a convincing plan
9. Where to find the money you need
10. Advisers and mentors and why they’re important
11. Timing is everything – how to decide when to start
Part Three: Finding Customers
12. Where to look for the best customers
13. How to develop the right brand and image
14. Marketing in a nutshell &nbs
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan