How to Start Your Own Business for Entrepreneurs
How to Start Your Own Business for Entrepreneurs
Paperback Engels 2012 9780273772170Samenvatting
"Robert Ashton spells out what you need to do, step by step, to be a successful entrepreneur. What is unique is the way his book reassures and encourages even the most diffident business starter. This book makes it seem possible."
Dawn Whiteley, CEO, National Enterprise Network , www.nationalenterprisenetwork.org
When you’re starting up, practical advice from an expert is like gold dust.
Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence.
How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can: Create a bullet-proof business plan to get the backing you need
Build a powerful brand, perfect for your business
Discover your customers – how to find them and how to keep them Master the day-to-day tasks, including the not-so scary financials
Look to the future, to ensure that your business has one
There’s also a wealth of additional online content so you can find out the latest small business news now. Check out www.robertashton.co.uk or scan the SQUARECODE on the inside cover.
Specificaties
Lezersrecensies
Inhoudsopgave
Introduction to the second edition
Introduction to the first edition
How to use this book
Part One: Before You Start
1. See your future as an entrepreneur – crystal clear
2. How to find your biggest business opportunity
3. How to be really sure your business idea will fly
4. Business type – what’s possible
5. Business structure - building in room to grow
6. Finding the perfect place – business premises
7. Starting up or taking over an existing enterprise
Part Two: Planning To Succeed
8. How to write a convincing plan
9. Where to find the money you need
10. Advisers and mentors and why they’re important
11. Timing is everything – how to decide when to start
Part Three: Finding Customers
12. Where to look for the best customers
13. How to develop the right brand and image
14. Marketing in a nutshell &nbs
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan