F. O'Connell,
P. Freathy
European Airport Retailing: Growth Strategies for the New Millennium
Growth Strategies for the New Millennium
Gebonden Engels 1998 9780333690840Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.
Specificaties
ISBN13:9780333690840
Taal:Engels
Bindwijze:Gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Algemeen management, Algemeen management, Financieel management, Leiderschap, Marketing
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan