e-Shock the New Rules

The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

Paperback Engels 2000 9780333946015
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Samenvatting

e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce. But in the online world nothing is static - and now there is a new game in town. To keep pace with the rapid rate of change and developments in e-commerce, Michael de Kare-Silver has radically revised and updated e-Shock 2000 and added a vital new strategy section - The New Rules of e-Commerce Success.

Specificaties

ISBN13:9780333946015
Taal:Engels
Bindwijze:Paperback
Uitgever:Palgrave Macmillan UK

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          e-Shock the New Rules