Kenneth A. Loparo
e-Shock the New Rules
The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers
Paperback Engels 2000 9780333946015Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce. But in the online world nothing is static - and now there is a new game in town. To keep pace with the rapid rate of change and developments in e-commerce, Michael de Kare-Silver has radically revised and updated e-Shock 2000 and added a vital new strategy section - The New Rules of e-Commerce Success.
Specificaties
ISBN13:9780333946015
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Economie, Computer en informatica
Lezersrecensies
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Inhoudsopgave
The New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan