The Wisdom Of Crowds

'Dazzling . . . one of those books that will turn your world upside down. It's an adventure story, a manifesto, and the most brilliant book on business, society, and everyday life that I've read in years' Malcolm Gladwell, author of The Tipping Point

'Anyone open to re-thinking their most basic assumptions - people who enjoyed The Tipping Point, say-will love this book' Michael Lewis, author of The Big Short and Liar's Poker

New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant - better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

'This book should be in every thinking businessperson's library. Without exception' Po Bronson, author of What Should I Do With My Life?