, , , e.a.

Strategic Management: Theory & Cases

An Integrated Approach

Paperback EN 2023 9780357716625
€ 116,17
Levertijd ± 11 werkdagen
Gratis verzonden

Samenvatting

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

Specificaties

ISBN13:9780357716625
Taal:EN
Bindwijze:Paperback
Aantal pagina's:712
Uitgever:Cengage Learning, Inc

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Managementboek Top 100

€ 116,17
Levertijd ongeveer 11 werkdagen
Gratis verzonden

Rubrieken

Producten

    Auteurs

      Trefwoorden

        Artikelen

          Strategic Management: Theory & Cases