Typography and Motion Graphics: The 'Reading-Image'
Gebonden Engels 2018 1e druk 9780367029289Samenvatting
In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.
Specificaties
Lezersrecensies
Inhoudsopgave
Acknowledgments
Motion Typography
- A History of Formalist Approaches
- Legibility
- The Technical Lineage
- Typography and Titling
The ‘Reading-Image'
- Kinetic Action
- Graphic Expression
- Chronic Progression
Conclusions
- Motion versus Static Design
- Reading / Discourse
- The Role of Kinesis
- Constraints on Semiosis
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan